Saturday 13 August 2011
Facebook Strategies for Business Firms
How social media marketing strategies can be a playing field for small firms and career-minded professionals. But will it work for you? Fac...
How social media marketing strategies can be a playing field for small firms and career-minded professionals. But will it work for you?
Facebook, LinkedIn and Twitter are ushering in a new age of opportunity for business firms and professionals. The technologies and tactics of new social media marketing can provide businesses with never-before-seen avenues for connecting with clients and employees.
This new media in social networking became a medium for the first growth of new advertising and marketing professional service methods. The enduring message from this is that, despite the wonders of the internet, the basics of marketing and delivering professional services remain unchanged. From Facebook to blogs, YouTube to podcasts, email promotions to digital data-mining — it’s all electronic all the time. And, in professional services, it’s all social.
For instance, worries that web sites like Facebook will undermine personal or staff productivity or threaten privacy and security are overblown. They probably said the same thing when the first telephones started appearing in firms. You manage it, like everything else.”
In the same vein, the advent of social media shouldn’t change your fundamental business or marketing strategy. “Social media” is no more a strategy than the Chamber of Commerce is a strategy. It’s just a tool.
But, like many early-stage technologies, the social media phenomenon is helping to level the playing field, giving the smallest businesses and professional practices the same tools, power and reach that have traditionally been deployed by only the largest companies and firms. But making the most of social media is not just about networking; it’s about leverage — using messaging in one medium to reinforce messaging in another. For example: A comment from a visitor can be transformed into a client of the business.
Some of the visitors are clients while others may be prospects or becoming clients.
The key, most agree, is to practice a philosophy of generosity and abundance, sharing what you know and a little bit about whom you are and how you think.
It’s really not much different than in the offline world, where you might be mixing at an open bar and explaining the latest tax changes to a new acquaintance. But with social media marketing, you can extend your services exponentially. And many businesses already are. How about you?
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